Wednesday, 25 February 2015

Original Towada Highball Contest

Towada City "Local Highball Contest" 十和田市「ご当地ハイボールコンテスト」

In honour of the upcoming B-1 Grand Prix in Towada (October), and considering the current "whiskey boom"* in Japan, the Towada Restaurant Industry Association (十和田市飲食業協会 Towada-shi Inshokugyou Kyoukai) is holding a contest to further promote Towada with the creation of an original local highball inspired by Towada's four seasons or local sites.

(*The whiskey boom was likely brought on by NHK's morning drama "Massan,"the fictionalized account of the life of the founder of Nikka Whiskey and his Scottish wife. See the Wikipedia article here. The Whiskey Bible's naming of a Japanese whiskey (Suntory's Yamazaki Single Malt Sherry Cask 2013) as the "World's Best Whiskey" this past November probably also didn't hurt. (See the TIME article here.))

Contest Details:

Entry Requirements/Restrictions: 
- entrants must be over 20 years of age
- entrants must reside in Towada or work in a Towada food/drink establishment
- Kirin Beer's "Four Roses Black Kentucky Straight Bourbon Whiskey"must be used as the base for the highball
- the image for the highball should be the seasons or local sites of Towada (you might also want to keep in mind that they would also like to promote the drink as something to be enjoyed with barayaki)

Entry Submission/Deadline:
- recipes should be mailed or faxed to the following address by May 31st, 2015:
    十和田市西二番町4-11 (4-11 Nishi Ni-Bancho, Towada-shi)
    十和田市飲食業協会 (Towada-shi Inshokugyou Kyoukai)
  Fax: 0176-24-1563
(No submission form or specific details provided, but I would assume that you should include your name (氏名), address (住所), phone number (電話番号), and age/gender (年齢・性別) along with your recipe.)

1st: 30,000 yen
2nd: 20,000 yen
3rd: 10,000 yen
*Additional runner-up prizes provided by Kirin Beer*

Dining Bar Ihoujin (ダイニングBar異邦人) 0176-66-7781
Bar K's (バーK's) 0176-24-8691

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